01.- OBJECTIVE

Objective

Dr. Nimesh Patel is the Executive Medical Director of Neurosurgery and Section Chief of Neurosurgery at Methodist Dallas. He hired our agency to develop a branded social media strategy and campaign to support the launch of his book, Beyond a White Coat.

02.- STRATEGY

Strategy

We knew that he would need plenty of content targeted towards his audience, so we began by planning and executing bi-monthly photo and video shoots. We posted 12 times per month across Facebook, Instagram, TikTok and LinkedIn all while showcasing Dr. Patel’s life beyond the white coat.

02.- RESULT

Result

Over a quarter, we amassed over 500k impressions, 15k engagements, and gained 500+ new followers. We did more than to just promote a book launch, we authentically documented his daily life to showcase his life beyond the white coat.